There is a lot that you can do yourself, but it can become very time-consuming. Evolvo Marketing has created a form to show you exactly what you can do by yourself and how to do it. Evolvo Marketing can help if you cannot find the time to do your marketing.

We recommend that you spend between 5% and 10% of your revenue on marketing. The beauty about digital marketing is that it can be relatively cheap. As a startup you should see this as a tool to grow your business and the more you spend, the more you can potentially grow. However, the effectiveness of your marketing must be analysed on a regular basis. It is quite easy to use the wrong channel to market your business and that is why spending money on a marketing agency, that understands how to reach your target market, is a good idea.

Getting your name out to your target market is essential for the success of every business. If your target market does not know you exist, they cannot buy your product or service. Digital marketing gives small businesses a fighting chance with smaller marketing budgets. When managed correctly, you can reach a very specific target market and manage those small budgets effectively.

All digital marketing tools can work together to source you new leads and your website is the place where you would like everybody to meet up. Social media, blogs and other tools should lure potential clients to your website, where you should drive the sale home.

SEM stands for Search Engine Marketing. It refers to marketing aimed at reaching better search engine rankings through SEO and paid search ads like Google Ads.

SEO or Search Engine Optimization is the process of creating the best possible website for SERP (Search Engine Result Pages). This would refer to unpaid or organic traffic, rather than paying to rank higher. Therefore, getting someone with the knowledge to optimize your website to rank higher on search pages, can save you money.